(Image: https://www.sickseo.co.uk/wp-content/uploads/2022/12/sickseo-logo-grey-text.png)A Content Marketing Funnel Explained

A content marketing funnel is a method to help potential customers learn about your brand, find solutions to their problems and become confident in purchasing from you. Different types of content work better for every stage of the funnel.

At the top of the funnel informational videos, infographics and checklists attract attention, bring in leads, and keep customers engaged. Gated content, like guides and templates, also works well at this stage.

Awareness

At this point, customers are aware of the existence of your brand and the solutions you offer. This is the stage where content is designed to educate and inform prospects about the issues your solution solves as well as its differences from competitors.

Consider the keywords that your audience uses when searching online. Keyword research can be used to find out what terms your audience uses when searching online. This will help you determine if your product or service is in demand. This information can be used to develop an editorial calendar and figure out the types of content that focus on those keywords.

Creating content for this stage of the funnel can help you build brand affinity with your customers. If your customers are more informed about your brand, they will have more faith in your ability solve their issues. This results in higher conversion rates for newsletter signups or purchases as well as clickthroughs on your website.

A well-planned strategy for content can aid in closing this gap in conversion. If, for instance you find that most of your content is aimed at increasing awareness, but nothing influence consumers to make a buying decision, you may increase the spending on advertising campaigns targeting middle-funnel keyword phrases.

Another method to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms such as Twitter and Facebook enable you to engage with your customers directly, giving you the opportunity to showcase your customer care. This could range from tweeting good reviews to promoting special deals.

You can also use existing content to draw customers to the bottom of the funnel like blog posts or case studies. If you write a blog post explaining the reasons why your product is superior to the competition's you can share it on social media and invite your readers to sign up for your email list to receive more details. You can also encourage conversions at this point by asking users to tag you on their social media posts after they have tried your product. This will motivate other people to do the same, and will help spread the word about your brand.

Consideration

A well-planned content marketing strategy includes a mix of content types to attract customers at every stage of the funnel. Brand awareness campaigns, for example could include ad copy as well as blog posts and infographics that address common concerns and objections. These content pieces can be distributed via email or social media to boost organic traffic.

As buyers move through the decision-making process and begin to look for specific characteristics of products that can help them make a purchase decision. Frequently asked questions (FAQ) pages are a great type of content for this phase. Use tools for keyword research, such as Ubersuggest, or search popular hashtags in your industry to discover questions that your readers ask. Then, craft answers to these questions and include them in your content funnel map.

At this point it is essential to present an unambiguous value proposition that demonstrates to potential customers how your product or service will solve their issue and make them more money. This content should also highlight your brand's distinctiveness in comparison to the competition.

This is a relatively simple stage to measure, as consumers are making a choice whether or not to purchase. To see if you're getting the job accomplished, look for metrics such as conversion rate or the number of payments made and click-through rates.

As consumers move into the advocacy stage they become loyal fans of your brand. They also share your content because they feel strongly about it. This is a good way to increase your audience. You'll need to create content that inspires people share it, instead of only focus on engagement metrics. Consider using a tool like Sprout Social to track the social shares that result from your saas content marketing company marketing efforts. This will give you a precise picture of your influence.

Decision Making

They are looking for content at the decision-making stage that substantiates the purchase and provides instructions on how to make use of the product. At this point they want to make certain that the product will solve their issue and justify the cost. At this stage it is essential to provide high-quality content, like product guides, case study videos, and customer success tales are essential. Your customers should also be able to ask questions and get answers from your support team. Sending them personalized emails and 24/7 customer support is an excellent method to please customers and encourage them to share their experience with others.

You're hoping that at this point the customer will turn into an advocate for your brand and spread the word about it to their friends and co-workers. To turn these advocates into raving supporters you'll be required to provide them with relevant content that can help them get the most out of your product or service. Personalized newsletters videos, tutorials and free trial offers and loyalty programs are excellent methods to achieve this.

It's time to begin focusing on retention after your audience has transformed from leads to paying clients. The conventional content marketing funnel models tend to view revenue as the conclusion of the journey, however it's important to remember that consumers will continue to interact with brands even after they have made a purchase. It is crucial to redefine funnels as a dynamic model that includes revenue, not an unchanging model.

The conventional content marketing funnels are useful for making your plan, but they do not consider the complexity of the buyer's journey. Reimagining the content marketing funnel as circular models will help you develop a more holistic strategy. By planning for every step of the process, you'll be able to create content that will engage your audience and increase conversions. You can then utilize the data from conversions to improve and test your strategy. Are you interested in learning how this strategy will benefit your company? Contact us today to request a complimentary content marketing guidebook!

Retention

A content marketing funnel can be a valuable tool for helping brands plan, execute and measure their strategy. It can also assist them in identifying the gaps in their approach. If a brand has lots of content that is geared towards generating awareness and interest but very few pieces aimed at middle of funnel, it needs to develop content for this stage.

Use tools like Ahrefs which look at the average time on page and bounce rates of each piece to determine how specialized your content is. The more high these numbers are, the better your content marketing in digital marketing is performing.

Once you've written content to be the top of your funnel for marketing content, it's important to keep it fresh and relevant. This will ensure that your audience remains engaged and curious about your brand and the products or services it offers. This can be done by creating new content that is focused on key words, addresses questions that your target audience is likely to search for, and highlights the latest information regarding your industry or product.

As your audience enters MOFU, they will be looking for more details about your product or services, as well as solutions to their problems. It's also important to build trust by giving honest reviews and demonstrating the value of your product.

In the final phase of your funnel for marketing content, your audience will decide if or not to purchase. This is accomplished through gated content, which requires an email address or other form of registration to access. This content is designed to convert the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team can then follow up.

You can still influence the customer journeys through your brand, even though your sales and support teams are primarily responsible for customer retention. Create content marketing strategies that delights your customers throughout the entire process of content marketing. This could include helpful resources, behind the scenes information and special offers that only your customers have access to. When you can foster loyalty with your audience, they'll serve as authentic advocates for your brand and reduce your sales cycle time.